I've been using Twitter just about a year now and recently started a small business, Gather Arts Organizing, LLC. When I had the opportunity to review this book I thought it would be very helpful in establishing an appropriate online presence for my business.
On page 103 of Twitter Marketing For Dummies I read what I wish everyone would remember about all social media, "Twitter is about engagement." On page 102 I read perhaps the most important piece of marketing advice in the book, at least for me, "You want to get as many committed, rabid, evangelistic customers as you can."
Not only is this book a great resource for effectively marketing on Twitter, but a really great marketing refresher in general. Kyle reinforces the idea that social media is simply another venue and needs to fit into your primary business marketing plan.
Twitter Marketing for Dummies has something for everyone. For the complete Twitter novice there are step by step instructions on getting started. Kyle explains quite a bit of Twitter etiquette and even some "inside" jokes.
For the more advanced Twitter marketer he has already invested the time and energy to examine several tools to use with Twitter to make your time online more effective. There are many, many "do's and don'ts" that I have already used to make really good choices about how to use social media in my business and personal life.
Bottom line for me: Twitter is fun. Business is fun. This book will help you put them together appropriately so Twitter marketing can be fun and effective.
Disclosure: This book was provided to me by Wiley Publishing. The links above for the book are affiliate links.